Online First Articles

JCE articles published online before being included in a forthcoming Issue

Online First articles are published online individually before being put into bigger journal issues.

 

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Oxfam’s Behind the Barcodes Campaign (October 2019)

Rob Harrison
Founder and Director, Ethical Consumer Research Association, Manchester, UK.

Download full paper here

Abstract

In June 2018 Oxfam International launched a new global campaign to ‘end human suffering in supermarket supply chains’. Part of this campaign involves producing an annual ranking of major food retailers like Tesco and Walmart against four key social benchmarks, and calling on consumers to contact them using social media to ask them to improve their performance. The first annual update was published in July 2019.

This article explains what the campaign is, explores Oxfam Great Britain’s (GB’s) role in it, and looks at what it might be able to do to increase its impact. It also looks at the campaign against the wider backdrop of large NGOs becoming attracted to the use of ranking corporates as a way of driving social progress…or at least as a way of preventing further social decline.


Living the Good Life on Instagram (August 2019)

An exploration of lay understandings of what it means to live well

Anastasia Loukianov, Kate Burningham & Tim JacksonUniversity of Surrey (UK), Centre for the Understanding of Sustainable Prosperity (CUSP), UK

Download full paper here

Abstract

While the consumerist approach to what living well can mean permeates traditional media, the extent to which it appears in people’s own depictions of the good life is unclear. As the unsustainability of the consumerist approach is increasingly evidenced, both in terms of environmental and social impacts, looking into which understandings of the good life resonate with people becomes essential. This article uses a sample of posts tagged #goodlife and variants originally collected in 2014-2015 on Instagram (a popular image sharing platform) to explore which understandings of the good life can be found on the platform.

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