Issue 2Published: October 2017
Vol 1 Issue 2
Gender and Ethical Consumption
Edited by Dr Sarah Marie Hall and Dr Helen Holmes
Published: October 2017
The second issue of questions why the relationship between gender and ethical consumption has been largely overlooked within academic agendas.
In doing so, this issue raises 3 key questions:
- What can current research tell us about the relationship between gender and ethical consumption?
- What theories, methods or approaches might help us to better understand this relationship?
- What are the implications for understanding ethical consumption through the lens of gender, or gender through the lens of ethical consumption?
Broadly split into two key themes, the issue:
(a) considers how the motivations, practices, and politics of ethical consumerism have gendered dimensions and can reveal gendered differences;
(b) and also applies feminist or gender-sensitive perspectives to investigating ethical consumerism.
Amongst the 13 contributors are NGOs, including Oxfam, and scholars from anthropology, business and management, economics and geography writing about their respective work in China, Denmark, Finland, Kenya, Spain, UK and USA.
The issue also covers a comprehensive range of issues. Some are focused on different consumer goods including fashion, perfume, and ethical fur. Others consider ethical consumption within particular spaces and places, such as energy use within the home and everyday family practices. A further set approaches the topic through a corporate lens, examining ethical consumption from a branding and corporate social responsibility perspective.
Sarah M Hall and Helen Holmes
Towards a New Research Agenda
Aesthetical or Rational: Gender and Ethical Fashion
Gendered Conventions of ‘Ethicality’?
The women Behind the Brands
Raymond J Jones III et al.
Building brand equity
Lessons from the EDGE
Jana Kleibert and Felix Müller
Femininity and the rise of ‘ethical fur’
Thoughts on perfume: luxury and rhythm
Yiwei Fang and Jeffery Podoshen
Materialism and Conspicuous Consumption in China
Kate Burningham and Sue Venn
Sustainable Consumption in Early Motherhood
Gender and Green Consumption
Predictive Ethical Consumption: Gender and Veganism
Kirsten Gram-Hanssen et al.
Gender and Smart Homes
Sweden: Book chapter looks at organisations building smartphone apps as ‘ethical choice prescribers’.
UK: Porritt describes consumerism as the enemy in the last of the successful seminars in the ESRC-backed project.
Chile & Brazil: Study challenges mainstream ideas of ethical consumption though the concepts of ethical living and care in Chile and Brazil
Finland: Finnish ethical consumer explored in study at University of Turku
UK: With only 13% of UK companies meeting their obligations under Modern Day Slavery Act, academics discuss the possible role of consumers as agents for change.
Brazil: Study shows how price promotions do not affect Brazilian consumers’ decisions to ‘punish’ corrupt companies
UK: Research seeks to balance individual-focussed accounts of ethical consumption with socio-centric approaches though study of food practices
Korea: Study shows that higher ethical standards within businesses lead to increased consumer loyalty.
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