Volume 1, Issue 2

Published: October 2017

Vol 1 Issue 2

Gender and Ethical Consumption

Edited by Dr Sarah Marie Hall and Dr Helen Holmes

Published: October 2017

The second issue of questions why the relationship between gender and ethical consumption has been largely overlooked within academic agendas.

In doing so, this issue raises 3 key questions:

  • What can current research tell us about the relationship between gender and ethical consumption?
  • What theories, methods or approaches might help us to better understand this relationship?
  • What are the implications for understanding ethical consumption through the lens of gender, or gender through the lens of ethical consumption?

 Broadly split into two key themes, the issue:

(a) considers how the motivations, practices, and politics of ethical consumerism have gendered dimensions and can reveal gendered differences;

(b) and also applies feminist or gender-sensitive perspectives to investigating ethical consumerism.

Amongst the 13 contributors are NGOs, including Oxfam, and scholars from anthropology, business and management, economics and geography writing about their respective work in China, Denmark, Finland, Kenya, Spain, UK and USA.

The issue also covers a comprehensive range of issues.  Some are focused on different consumer goods including fashion, perfume, and ethical fur.  Others consider ethical consumption within particular spaces and places, such as energy use within the home and everyday family practices.  A further set approaches the topic through a corporate lens, examining ethical consumption from a branding and corporate social responsibility perspective.


Download the Full Issue here – Journal for Consumer Ethics – Volume 1, Issue 2

Or by individual section below.


Sarah M Hall and Helen Holmes
Towards a New Research Agenda
PP 2-6


Themed Section 

Kirsi Niinimäki
Aesthetical or Rational: Gender and Ethical Fashion
PP 7-18

Kiah Smith
Gendered Conventions of ‘Ethicality’?
PP 19-30

Lisa Stewart
The women Behind the Brands
PP 31-39

Raymond J Jones III et al.
Building brand equity
PP 40-48

Andreas Chatzidakis
Lessons from the EDGE
PP 49-54

Jana Kleibert and Felix Müller
Femininity and the rise of ‘ethical fur’
PP 55-62

Lauren Greehy
Thoughts on perfume: luxury and rhythm
PP 63-71

Yiwei Fang and Jeffery Podoshen
Materialism and Conspicuous Consumption in China
PP 72-81

Kate Burningham and Sue Venn
Sustainable Consumption in Early Motherhood
PP 82-91

Rebecca Elliott
Gender and Green Consumption
PP 92-99

Estela Diaz
Predictive Ethical Consumption: Gender and Veganism
PP 100-110

Kirsten Gram-Hanssen et al.
Gender and Smart Homes
PP 111-119



Andreas Chatzidakis Interviews Pauline Maclaran, Catherine Rottenberg & Lynne Segal
PP 120-129


News Articles
PP 130-133

Sweden: Book chapter looks at organisations building smartphone apps as ‘ethical choice prescribers’.

UK: Porritt describes consumerism as the enemy in the last of the successful seminars in the ESRC-backed project.

Chile & Brazil: Study challenges mainstream ideas of ethical consumption though the concepts of ethical living and care in Chile and Brazil

Finland: Finnish ethical consumer explored in study at University of Turku

UK: With only 13% of UK companies meeting their obligations under Modern Day Slavery Act, academics discuss the possible role of consumers as agents for change.

Brazil: Study shows how price promotions do not affect Brazilian consumers’ decisions to ‘punish’ corrupt companies

UK: Research seeks to balance individual-focussed accounts of ethical consumption with socio-centric approaches though study of food practices

Korea: Study shows that higher ethical standards within businesses lead to increased consumer loyalty.




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