Journal of Consumer Ethics

An open access, digital-only, inter-disciplinary, peer-reviewed academic journal for research into ethical consumer behaviours, institutions, ideas, interventions and campaigns.

Issue 2 of the Journal of Consumer Ethics

Gender and Ethical Consumption
Published: October 2017
Edited by: Dr Sarah Marie Hall and Dr Helen Holmes

The second issue of JCE questions why the relationship between gender and ethical consumption has been largely overlooked within academic agendas.

In doing so, this issue raises 3 key questions:

  • What can current research tell us about the relationship between gender and ethical consumption?
  • What theories, methods or approaches might help us to better understand this relationship?
  • What are the implications for understanding ethical consumption through the lens of gender, or gender through the lens of ethical consumption?

 Broadly split into two key themes, the issue:

(a) considers how the motivations, practices, and politics of ethical consumerism have gendered dimensions and can reveal gendered differences;

(b) and also applies feminist or gender-sensitive perspectives to investigating ethical consumerism.

Amongst the 13 contributors are NGOs, including Oxfam, and scholars from anthropology, business and management, economics and geography writing about their respective work in China, Denmark, Finland, Kenya, Spain, UK and USA.

The issue also covers a comprehensive range of issues.  Some are focused on different consumer goods including fashion, perfume, and ethical fur.  Others consider ethical consumption within particular spaces and places, such as energy use within the home and everyday family practices.  A further set approaches the topic through a corporate lens, examining ethical consumption from a branding and corporate social responsibility perspective.

View and download Issue 2



Vol 1 Issue 1

Reflections on classic texts on ethical consumerism
Published: April 2017
Edited by: Rob Harrison

In this issue we focus on the ‘early adopters’ in geography, business studies, politics and marketing.

View and download Issue 1


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